Promotion review · H1 2026
Growing revenue.
Building resilience.
Performance · Next-level readiness · H2 development plan
01 · About me
An AdTech strategist energized by the pace of mobile growth
I thrive where commercial ambition, rapid learning and measurable impact come together.
02 · Performance review & milestones
H1 closed above plan—with profit growing faster than revenue
Revenue
102% of H1 target
Profit
108% of H1 target
Partner ranking
iKame · GreenSM globally
Robust margins across
major gaming campaigns
02 · Performance review & milestones
Protected the core engine while opening three new growth paths
from US casual games
Positive early iOS traction; first Vietnam IAP case study
IAP appsConsistent user quality, growing volume and solid CASA ratio
BankingSteady delivery with robust revenue and profitability
Casual03 · Next-level readiness & innovation
iKame: turned an IVT shutdown into a stronger operating model
→ recovery
February 2026 · Month 4 of the partnership
Own the issue
Acted as the primary point of contact and immediately verified the AppLovin MAX IVT warning.
Find root cause
Bridged iKame and CSM in an emergency alignment meeting; reset workflows and preventive protocols.
Restore confidence
Engaged AppLovin MAX for an objective third-party damage assessment and a fact-based recovery path.
03 · Next-level readiness & innovation
GreenSM: challenged an unsupported claim and protected margin
over bluff
AppsFlyer vs. backend data discrepancy
$8K protected through cross-network validation and a credible volume-halt position.
Test the claim
Cross-checked with other affiliate networks and exposed the compensation benchmark as unsupported.
Hold the line
Made the traffic risk explicit if an unreasonable demand continued.
Preserve upside
Reduced the penalty by 80% and kept room for CSM to optimize performance.
04 · Mobvista cultural value self-evaluation
Values translated into decisions, not statements
My strongest evidence is where initiative, facts and long-term value shaped the outcome.
Keep Starting Up
Pioneered the Varmeta IAP model without a prior Vietnam case study.
Ownership
Verified the iKame IVT warning early and drove root-cause action.
Simple & Reliable
Used cross-network facts to keep GSM negotiation objective.
Backbone; Disagree & Commit
Pushed back firmly and reduced the penalty from $10K to $2K.
Believe in Compound Interest
Built sustainable workflows and optimization room beyond the immediate win.
05 · Strategic development plan
H2 north star: profitable scale with a more diversified base
Revenue target
Profit target$381,540
10 new clients
20% growth on existing accounts
Keep churn below 30%
Top 3 Games & Apps · Top 5 Non-Gaming
05 · Strategic development plan
Execution focus: new verticals, deeper accounts, repeatable acquisition
Vertical focus
Add CPS campaigns to diversify the product mix.
Capture rising legitimate-platform UA demand.
Build on Techcombank quality and MMP adoption.
Key account scaling
New game titles and partnership with the app team.
Launch retargeting campaigns in Vietnam.
New sources, higher volume and better Android performance.
New-customer engine
Direct B2B meetings & events · referral partnerships with AppsFlyer, Adjust and Airbridge · co-hosted webinars with analytics platforms and MMPs.
06 · Insights & future outlook
The market is moving—diversification is both the opportunity and the hedge
Emerging opportunities
US budgets are shifting toward VN, TR, JP and KR.
IAA products are relying more heavily on IAP revenue.
Legitimate TV and OTT apps are gaining spend in Vietnam.
Investment apps are upgrading MMPs and testing alternative UA.
Risks & headwinds
Higher churn, negative sentiment and slower onboarding.
Chinese and Indian networks are building Vietnam sales teams.
A cooling VN gaming market exposes concentration risk.
06 · Insights & future outlook
Resource alignment
Scale the CPA team’s capacity to protect the next stage of growth
Allocate additional CPA bandwidth for rigorous tracking, faster campaign execution, targeted scaling and stronger CVR.